Everyone’s a blogger these days. If you have an opinion, start a blog and tell people all about it – the internet has made this the easiest thing ever. Except, how many good blogs – with interesting perspectives and great writing (and correct punctuation) – are there? Not so many. Which begs the question: why would you want a blog on your website, if blogs are often associated with poorly imparted opinion? Well actually, it’s not even a matter of want but need; your website NEEDS a blog (on the proviso that it is written by someone who can actually write). Here’s why:
1. Drive traffic to your website. You want more visitors to your site, right? Of course you do. But how will people know where your site is if it doesn’t come up in searches? Typically, websites are not updated all that regularly (there’s only so many times you can change your About page), which means that search engines, including Google, might count your site as ‘inactive’, placing it low in the rankings. A blog solves this problem.
Every time you write a blog post, it's one more indexed page on your website, which is a cue to Google (and co.) that your website is ‘active’; creating more opportunity for you to show up in search engines and drive traffic to your website in organic search.
2. Enhance your presence on social media. When you write blog posts, you’re creating an opportunity for your content to be shared on Twitter, Facebook, LinkedIn, Pinterest as well as other social networks, which, in turn, could then drive new visitors to your site
3. Establish authority. If you are able to generate content that is interesting, entertaining, topical and helpful to your target audience, you’ll become a ‘go-to’ as a source of information, perhaps even relaxation (depending on the nature of your website/business) – an ‘authority’, in other words
4. Convert traffic into leads. Blogging creates opportunity for an exchange of information, via direct contact (a suggested phone call for further enquiries) or a subscription form on the website. This is done by a call-to-action, usually appearing at the end of a blog post, which will often include a freebie (ebook, trial, fact sheet etc.) in return for contact details. This is how you turn traffic to your blog into leads for your sales team, or points of contact for a service you might offer
5. Drive long-term results. If you write a killer blog that racks up views, shares and leads; even after the hype has died down, because the post is likely to rank in search engines, it’ll be the gift that keeps on giving; generating traffic and leads months, even years, after posting. Not every blog post will be epic – usually one in 10, but the more you blog, the higher the chance of this kind of traffic-driving post.
When done properly – with thought and intent – blogging can get your brand more online visibility, which will support the growth of your business. Do it! Do it now.
The team at DRM are blogging-PROS and would love to help you to develop a marketing strategy for your business blog, or answer any questions you might have about social media marketing. CALL US! We’re always ready for a chat.
Source: Blog.hubspot.com – “Why Blog? The Benefits of Blogging for Business and Marketing”