Updated: Apr 10, 2018
By engaging your audience correctly you create u create opportunity for your business to expand. And who doesn’t want an expanding business? Success, money, fame (think big, people, think BIG) – come on! The thing is…what can sometimes happen when entrepreneurs are so busy working ‘in’ their business (the day-to-day operations that make it function) is that they forget to work ‘on’ their business, and any potential for growth stagnates.
What businesses need in order to expand is a marketing strategy, which will address current challenges and map out a route by which a business can grow in the future. It’s a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for that business’s industry, market, and budget. Often, marketing strategies develop over time – requiring some trial and error to perfect – but there are some simple things that you can do (from a digital perspective) right now that will form part of your marketing strategy to create brand awareness and engage your customer. Check out these five top ideas:
Social media – this is a no brainer, and is (either to your delight or dread) inescapable. Businesses have been built on the back of social media and whether you take the beast on yourself or hire an agency/manager to do the dirty work; it’s something that your business has got to get on top of in order to expand. Be authentic, be interesting and be proactive – and you’ll have social taped before you know it!
Blogging – but everyone’s a blogger, right? It’s true…but not everyone knows how to get attention. The way to get into what’s known as ‘authority blogging’ is to use platforms like Medium to post content; answer questions on Quora and Reddit or get onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach.
Video content – video is IN; it’s a fact. Tutorials are super popular at the mo, so think about whether there’s anything you can teach your audience – make it awesome and then post it on YouTube (the second largest search engine in the world behind Google), Facebook and other relevant channels.
Search Engine Optimisation – is SO important but it must be done properly. Short cuts might make sense in the moment but you’ll be caught out in the long term. Check out our recent blog on SEO, and ensure that whatever content (and you're conveying is insightful, engaging, unique and adds value – rather than just being for the sake of it.
Target influencers – it can take a while to build a following on social media but one way to get word out about your brand is to target influential voices relevant to your business. If only one ‘influencer’ shares something you’ve posted, well…that could be worth more than the notice of all of your followers.
Expansion is always exciting because it means you get to do bigger and better stuff to increase the potential for opportunity and offer the same to others. Expansion brings the strategy process full circle and is the core, central piece essential to the balancing of the digital marketing equation. Expansion is the goal! The most exciting high five you could ever receive for running a successful digital marketing strategy. CALL US – we can help you out.