So everyone's doing Facebook these days but is there a point – or is it all just blah blah blah? Can businesses get by without gabbing on social media?
...the answer is: yes – your business probably will get by without Facebook but is that enough for you – just getting by? Or would you prefer to be relevant and in tune with the pulse of online marketing? If so, you’ve got to get social. And the truth is: Facebook really can do lots to grow your business.
As of the fourth quarter of 2018, Facebook had 2.32 billion monthly active users. This is an amazing resource for creating a loyal following for your brand, and in fact, brand awareness is the top reason marketers use social media. It’s all about your brand becoming relevant to your target audience (so you need to know who that is). This means posting content regularly that answers the questions your customers are asking, and includes links to blog posts, infographics, statistics, relevant articles that get your point across.
Facebook can also be used to drive traffic to your website, which is likely the pièce de résistance in your marketing strategy – with the room to elaborate on your brand and offer the opportunity to make purchases, book services or engage with an idea.
Another reason marketers rate Facebook is that it’s a great way to boost user engagement – achieved through interesting, thoughtful, humerous and sometimes provocative content. Research shows that social media interactions improve brand perception, loyalty, and word of mouth recommendations...and hopefully revenue.
Whilst Facebook is pretty great at allowing you to build a community that envelopes your brand, it’s also a great way to prioritise customer service as part of your brand ethic. Current trend is that people are turning to social media for customer support and if your brand can be on it with good response times and helpful support, you’ll stand out from the rest – increasing customer satisfaction and retention, as well as revenue.
And this is just the tip of the ice berg. There’s a whole other world of Facebook Ads as well as analytics to track your success.
If you’d like to learn more about how to develop your social strategy into something awesome, we know how to do this! CALL US! We’re always ready for a chat.