Updated: Apr 11, 2019
Instagram is one of the most popular social media networks at the minute and it’s worth figuring out how you can get this image-based platform to tease the awesome out of your brand. Here’s why:
Instagram has the highest engagement rates across all social media – more than Facebook, Twitter, Snapchat, YouTube, Pinterest, Tumblr. But really.
There are 1 billion accounts active every month and there are 500 million+ Insta accounts active every day – in other words, MILLIONS of people who could interact with your brand on a daily basis!
Brand follower growth increases from 6% to 8% month-over-month – Instagramers are typically more liberal when it comes to adding people to their ‘following’ list, which is gear for brands hoping to build a community on this channel.
Having at least one Hashtag will get you 12.6% more engagement
The Optimum Number of Hashtags is 11 – currently Instagram lets you add up to 30 hashtags to a post but having that many can drown out your core message. Rather, have fewer, targeted hashtags, for bigger impact.
80 per cent of Insta users follow a business account.
60 per cent of users first heard about a product on Instagram – as well as sassy pictures, Instagram is about discovering new things; new products, too.
30 per cent of users bought something they discovered on Instagram.
66 per cent of visits to Instagram business profiles are from users that don’t follow them – even if people have not officially followed your brand, they might still be looking at you! –So keep up the effort!
Brands are posting almost as many stories as they are normal posts – the average brand’s feed is made up of 46% Insta Stories and 54% normal posts. Stories are fleeting, fun and keep people checking in to make sure they’re not missing out (it’s called FOMO and Insta loves it!).
In a SUPER summarised, small (teency) nutshell: post interesting content, use the right hashtags, and people might notice you – it would be ridiculous to pass up the offer of free advertising for your business or brand. All hail Instagram.
If you’d like to learn more about how to develop your social strategy into something awesome, we know how to do this! CALL US! We’re always ready for a chat.