We live in a mobile world – in 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year. This is huge! And also a clear indication that if your website is not optimised for mobile and you’re not tapping into this medium with your advertising, you are going to lose out big time!
Just to hammer this point home, we’ve sourced a bunch of other killer stats to sum-up a year of mobile (and inspire you to make some changes to your marketing strategy, if you haven’t already):
In 2017, 95.1% of active Facebook user accounts accessed the social network via a mobile device.
85% of the time users spend on Twitter is on a mobile device.
60% of LinkedIn traffic comes from mobile devices.
51% of customers say that they use mobile devices to discover new brands and products.
69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns.
Worldwide, more people own a cell phone than a toothbrush.
57% of users say they won’t recommend a business with a poorly designed mobile site.
89% of people are likely to recommend a brand after a positive brand experience on Mobile.
Millennials’ mobile consumption has now eclipsed their live TV consumption.
During TV shows, viewers paid attention to mobile 28% of the time, and during TV ads, they paid attention to mobile more than half the time. People ages 18–24 looked at their smartphones 60% of the time during TV ads, and people ages 45 and over did so 41% of the time.
These stats are actually quite mad – the world is addicted to a screen, a mobile screen especially, and you need to make sure that your brand is all over it!