The rise of stories on social media

Whilst some of us might be talking Game of Thrones, Meghan’s baby or...what’s that thing again – oh yes, Brexit (meh), there are others gathered in forums and department meetings exerting every spare brain cell on social media strategies that maximise the use of stories on all appropriate channels.

That’s because stories are the thing.

Stories have been cited as a top trend for 2019 by anyone and everyone in the know – just Google it, you’ll see...just kidding: we know you need some facts and stats, so here you are:

  • Hootsuite’s Social Trends Survey for 2019 says that 64 per cent of respondents have implemented Instagram Stories into their social strategies or plan to do so in the next 12 months.

  • According to research by consulting firm Block Party, stories are now growing 15 times faster than feed-based sharing.

  • Stats by Facebook show that stories are set to surpass feeds as the primary way people share things with their friends within the next year.

  • Nearly a billion users across WhatsApp, Instagram, Facebook, and Snapchat already turn to Stories to share.

Convinced? Good.

Stories offer a new format for sharing and brands are jumping on the bandwagon. They are designed for ‘on the go’ consumption, capturing in-the-moment experiences. They disappear after a day and feel real, immediate and personal. They are a great way for a brand to connect with its tribe!

The next question is how to get started (if you’re not already down with the trend)? We have some top tips for you (adapted from Hootsuite’s pro tips):

  1. Start small – use images and pimp them on the platform you’re using (they all have tools); posting weekly at different times of day to test your audience.

  2. Shoot videos vertically – that’s how people watch them!

  3. Raw and unedited is good for vids; stories are supposed to feel ‘ in the moment’.

  4. Integrate video, storytelling, text, images etc. – this might require the genius of a full creative team.

  5. When you’ve advanced your story telling skills, think about using tutorials showing people how to use your product, give a behind-the-scenes look at your company culture, host a takeover, or run a Q&A on topics that interest your customers. Also experiment with AR and custom GIFs.

If you do it well, people will LURV it.

If you’d like to learn more about how to develop your social strategy into something awesome (or would like tips on reporting), we know how to do this! CALL US! We’re always ready for a chat.

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