Why ‘budget’ is essential for any brand’s social media success

Facebook, Twitter, Instagram, LinkedIn, Snapchat…just hook up an account and start posting – wham bam, thank you ma’am. Sure! Why not? Except using social media as a marketing tool is more than sharing some posts here and there; it’s all about who, when, where and what – and tools; tools specifically designed to help brands manage influencer marketing, customer service and employee advocacy programs.

Uh…say what?

Essentially, software to put your brand in the faces of the right people and to gauge how well you’re doing on social media.

Recent research by social experts Sprout suggests that third-party tools have become indispensable part of even the smallest brand’s social marketing activities but that only 33% of social marketers are happy with the range of software they have at their disposal. The thing is; software costs money and many businesses have not quite realised that successful social media is more than simply posting information, and thus don’t see the value in budgeting for campaigns and analytics.

But marketers say otherwise.

According to Sprout, ‘must have’ tools that marketers cannot do without when managing social media marketing are: Social Management Software, Social Media Analytics Software, Visual Creation Tools, Ad Budget and other resources that might relate to Content Development, Publishing Software and perhaps even more staff.

Once you’ve figured out who you want to reach and how you want to reach those people (which social media channels will best suit your brand), it’s time to allocate budget and decide how to spend it. As a little guideline, according to the pros at Webstrategiesinc.com:

  • Most companies spend about 5% to 15% of annual revenue on marketing.

  • Of the total marketing budget, approximately 35% to 45% should be spent on digital marketing activities.

  • Of the digital marketing budget, about 15% to 25% usually gets spent on social media marketing efforts (organic and paid).

  • And here’s a breakdown of how you might spend the budget you allocate to social media marketing:

  • Strategy – 10%

  • Project Management – 5%

  • Design, Graphics, Videography, Visuals – 30%

  • Ad Spend – 40%

  • Copywriting – 10%

  • Tracking Results – 5%

By spending just a couple hundred pounds a month, you could go from a business with only a small social media following to one with thousands more!

Source : Sproutsocial.com

Digital Raspberry Marketing

United Kingdom
+44 (0) 7808 697139
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