Why visual marketing is the answer to a short attention span


Here’s a great little fact for you: these days the average attention span of people perusing the internet is 8 seconds; this is less than a goldfish.


Pause.

Still pausing...


That’s pretty embarrassing, right?


And doesn’t leave much hope for content that is not accompanied by images, which the brain can process in as little as 13 milliseconds (according to a group of neuroscientists from MIT) – perfect for a population of hyperactive screen scrollers.


A statistic to support the use of visuals in social marketing is that content with relevant photos or infographics will increase page views by 94% versus content without images (research by Skyward). Not only that but visual content is more than 40x more likely to be shared on social media


This is HUGE.


So how do we apply this information to a social strategy in order to maximise the measly 8 seconds that our audience is likely to spend looking at our content? We have some tips:


  • Coloured visuals increase people’s willingness to read content by 80 per cent.

  • Use high quality stock images to get your point across.

  • Personal photos are a great way to connect with your audience – adding character and humanity to your brand or business.

  • ‘Behind the scenes’ shots at work are always fun – like personal photos, they add personality to the brand.

  • Quote graphics are sharable, and quick and easy to read.

  • Choose images that reflect the essence of your brand, and are cohesive in ideal and energy.

  • A striking colour palette that is consistent and reflects the personality of your brand, will be memorable.

  • Wherever possible, avoid generic images; be bold and creative.



If you’d like learn more about how to develop your social strategy into something awesome, we know how to do this! CALL US! We’re always ready for a chat.


Source: LinkedIn.com

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